WOOCA focuses on “the moments when you feel most like yourself,”

offering new ideas that help women fully enjoy their lives and expand their possibilities.

We created this brand with the hope of continuing to be a reassuring presence women can turn to, like a good-luck charm, as they reflect on what it means to be themselves.


We support richer, more fulfilling self-care to help women—whether working, raising children, or navigating the hectic pace of everyday life—thrive in this day and age.

The idea for the brand took shape as the growing awareness of femtech moved us and prompted us to reconsider what women have truly needed.

Even when things don’t go as planned, you can be just as you are. We offer women a moment to feel that it’s okay to be themselves and to forgive themselves.
We bring women moments of peace.